The Difference Between Marketing Products vs. Services
When it comes to marketing, promoting products and services are two completely different worlds. Not to say that one is easier than the other, but they each come with their own set of challenges. You’re targeting potential customers with different mindsets and priorities when it comes to what they’re looking for, in addition to unique sets of expectations on what your marketing material should provide. Let me walk you through a few guidelines that will help you find ways to promote either a product or a service, and distinguish the differences between the two.